Content Marketing For Business Marketing - 2331 Words

Content Marketing Definition. Content marketing, especially in the business to business marketing environment, is a relatively new term and concept. A common definition that has been used to describe content marketing came from Joe Pulizzi the founder of the Content Marketing Institute. Pulizzi defines content marketing as â€Å"the marketing and business process used to create and distribute relevant and valuable content to a target audience.† The process should attract, acquire and engage the audience while clearly marketing a product or service. Content marketing should use all possible channels (print, social media, web based, interview, or in-person) to achieve the goal of establishing their brand status and a relationship with the customer. (Pulizzi, 2012) Holliman and Rowley give additional information to elaborate on the concept of content marketing. Any information that has been put on a business’s website is content marketing, and anything on the page that use rs are there to see and use to learn about the business. Content in any form should be created and used to tell the brand’s story and the story of their product or service they are offering. Not only should it tell the story, it should also focus on creating a valuable experience to draw in and retain customers. (Holliman Rowley, 2014) B2B Content Marketing and Statistics. Business to business marketing faces challenges not found in the business to consumer environment. As stated in the B2B Environment andShow MoreRelatedContent Marketing Is The Process Of Promoting A Business1804 Words   |  8 PagesIntroduction Content marketing is the process of promoting a business or brand indirectly and directly through value-added text, video, or audio content both online and/or offline. It can come in long-form (such as blogs, articles, e-books, etc), short-form (such as social media updates like Twitter, Facebook, images, etc), or conversational-form (for example, sharing great content via Twitter or participating in an active discussion via blog comments or through an online forum). Basically, theRead MoreHow Content Marketing Is A Big Part Of Business Strategy2339 Words   |  10 PagesContent marketing is a big part of business strategy in 2016. More and more companies are creating content as an official marketing channel. There’s this premise that it if everyone is doing it, it must be working. But what is the ROI? Will content marketing work for you? How do you track it? The key to any good marketing campaign is being able to measure the results in real dollars. If you can’t do that, there’s no way of actually knowing if what you’re doing is profitable. Sadly, many small businessesRead MoreContent Marketing : Harnessing The World Wide Web For Small Business Success882 Words   |  4 PagesGoal: Welcome to Content Marketing: Harnessing the World Wide Web for Small Business Success Total Words in this Document: 847 Title: Welcome to Content Marketing: Harnessing the World Wide Web for Small Business Success In any given month, more than 1 billion users worldwide log on to Google to search for information. More than 1 billion users open their Gmail accounts, and more than 1 billion users are watching videos on YouTube. These users are rapidly consuming online content from small businessesRead MoreMarketing Strategies For Business Marketing894 Words   |  4 Pagesproducts is considered to be a business-to-business model. (What is business-to-business (B2B)?, 2016) These types of businesses have distinct differences from business-to-customer companies that raise multiple marketing hurdles to jump. Some of these differences include longer sales cycles, more complex products or services, few identifiable buyers, less buyer research, and different channels for marketing strategies to use. (What Makes Business-to-Business Marketing Different?, 2016). These problemsRead MoreThe Future Of Affiliate Partner Marketing1558 Words   |  7 Pagespartner marketing Total Word Count In This Document: 1562 Title: ?Why The Future Of Affiliate Partners Depends On You? What are ?affiliate partners ?Affiliate partners? is a term that refers to a marketing partnership between two business entities that already have some corporate relationship. In the business world, ?affiliates? is a term that refers to a corporate entity that is related to another corporate entity but is not necessarily under its control. So what is ?affiliate marketing AffiliateRead MoreCoca-Colas Marketing Strategy999 Words   |  4 PagesCoca Cola Marketing Strategy: The Coca Cola Company has continued to be one of the leading firms that provide refreshments to customers through creating value to consumers, making a difference, and inspiring moments of optimism and happiness. The success of the firm is driven by sustainable growth through achievement of short-term goals and ongoing investment to attain its long-term goals. The company has continued to build its fundamental strengths in innovation and marketing and commitment toRead MoreA Short Note On B2b And B2c Marketing1432 Words   |  6 PagesDifferences in eCommerce for B2B and B2C Marketing Differences in eCommerce for B2B and B2C Marketing Building a B2B eCommerce platform generates big differences from trying to market retail products to consumers. Unlike B2C marketing, cultivating each potential buyer is more critical and challenging. Most business buyers are highly educated, logical and perceptive, so they tend to appreciate platforms that offer them conveniences for researching products and product lines, managing complex shippingRead MoreMarketing Analysis : B2b Digital Marketing1120 Words   |  5 PagesB2B Digital Marketing | Listen | Plan | Engage | Deliver Exactly What Chinese Clients Expect of You Marketing your business to a Chinese business is in complete contrast to marketing it to a western audience. Potential Chinese clients value various non-intuitive aspects of your business including the ability to extensively negotiate, flexibility, use precise language for what the product delivers, and communicative value, and patiently building relationships. LISTEN — Understanding What ProspectiveRead MoreIs Content Marketing The Right Way?1026 Words   |  5 PagesGoal: to post a guide on how to properly do content marketing Total Word Count In This Document: 1029 Title: ?Are You Doing Content Marketing The Right Way First off, what is content marketing? Essentially, content marketing is the successor to the dying practice of traditional marketing. Traditional marketing was the go-to marketing strategy of the pre-Information Age world. Traditional marketing included radio ads, magazine ads, and television commercials, all of which can now be fast-forwardedRead MoreWhy We Need Expert Help1426 Words   |  6 Pagesassistance of their traditional marketing consultant or agency. However, most of the marketing agencies aren’t updated with the trends of the online marketing sphere. Even if they do offer SEO services, probably they are following the orthodox methodologies that are not in existence in today’s scenario. This means that businesses need to hire SEO services from an experience agency to help them in achieving their online goals. At the same time, it is not healthy for the business objectives to rely on multiple

Programming Models and Capital Budgeting †Free Samples to Students

Question: Discuss about the Programming Models and Capital Budgeting. Answer: Introduction: The decisions associated to the capital budgeting has been seen to include several projections for the given scenario. The evaluations depicted above have been seen to be related to the estimation of the various types of the free cash flow for the project. The application of the other techniques has been evident with the inclusions of payback period and ARR which may used to determine the risk in the project (Hall Westerman, 2013). The calculations projected above have been able to consider the various considerations for the positive NPV and PI of 191.89%. The positive NPV has been further indicated with the project viable to be undertaken based on the considered investments. The Cost benefit ratio has been discerned with the PI value of 191.89%, which has been recognized with future cash flow, which is seen to be more than the initial investment amount considered by an organization. The decision for the rejection and the acceptance has been observed with the consideration of Capital budgeting technique like ARR and payback period (Batra Verma, 2017). The preparation of the report has been seen with the APN outdoor capital structure which has been seen to be duly listed in the ASX. The main consideration of the report has been further seen to include the calculation based on the WACC and determination of the important financial ratios for the organization. The WACC for APO has been calculated with an amount of 8.32%. The extra amount has been discerned with $181.8 equity which has been considered with rising by APN in year 2016 for capital structure establishment. The Group has been further seen to intend the reduction in cost of capital by maintaining a minimum amount of the capital structure. The total cost of capital for APN can be further reduced by the increased proportion of the debt value. Based on the annual report evaluation in the year 2016, the debt proportion in the capital structure has decreased (Daunfeldt Hartwig, 2014). The main rationale for this has been seen with the total equity which has increased and the different types of the interest bearing liabilities has been seen to be decreasing in nature. The total value of equity has increased considerably from $ 461525 in year 2015 to $ 836465 in the same FY. The D/E has been discerned as 38.1 in the year 2016 and total debt of 27.61 (Nurullah Kengatharan, 2015). Computation of After-Tax WACC: The net operating cash flow for the entity has been decreased in the previous three years. In the three years, the total amount of the earnings for the group has been identified as 19% less than the target. This has been the case mainly for the strategic initiatives in the present year which has been computed as 0.29. The decrease in the earnings per share has been evaluated as 44.4 in year 2015 to 31.4 in year 2016. The total P/E in 2017 has been observed as 16.92 (Durnev, Morck, Yeung, 2004). The liquidity positioning of the company has been discerned based on the cash ratio, quick ratio and current ratio. The total amount of cash ratio for the company is 0.38 and current ratio of 1.90 with 1.89 as the quick ratio. The total amount of interest coverage ratio is 25.96 and the D/A for the same is 0.23 (Dellavigna Pollet, 2013). Ooh Media is identified as one of the main rival of APN Outdoor group. The capital structure for the organization has been seen to compose of borrowings and equity. The total value of the equity has increased with the borrowings. The capital structure for the APN outdoor has been considered with the combination of both debt and equity in the capital structure of the company. Despite of this, the dependency in the equity is seen to be more than the debt value (Li, Peng, Li, 2015). The capital structure for APN has transformed with time for a period of more than three years, but this has not increased as per the equity financing. Henceforth, the capital structure for the organization has been identified with the mix of components for financing the assets which are seen as debt as well as the equity. APN outdoor has changed over the year, which is not increasingly related to the borrowing for the equity finance. Henceforth, it can be said that the capital structure for both Ooh Media a nd APN Outdoor group has the same mix of financing assets which is composed of both debt and equity. APN outdoor has been able to experience a stronger cash flow which has been able to assist in investment funding activity and favorable return to the shareholder (Baker English, 2013). Capital structure of APN Outdoor group: The capital structure for the organization has been considered to be based on the various types of the depiction which has been based on the equity and debts as capital for earning as an alternative for the total value made for the investments with the equivalent risk. WACC is directly imposed with the financial decision and any change in the capital structure has been directly influenced as per the WACC. With a higher WACC, there will be increased market value for the organization and vice versa. The increased value of the market is seen to be essential for the company to reduce the cost of capital (Brunzell, Liljeblom, Vaihekoski, 2013). The company has been able to decrease the cost of capital by increasing the funds based on least costly source. The cost of capital may be reduced by the company through restructuring of the capital which cannot exceed the rate of return. The lower amount for the cost of capital will be able to fund new projects in a cheaper way. The reduction on the cost of capital can be considered with formulation of new credit line and the common debt loan utilized for financing the assets including the bank loan, card debt and bonds (Welch Levi, 2013). Conclusion: The main analysis of the capital structure for APN comprise of equity and debentures. It has been further seen that the company has been able to provide a satisfactory return for the shareholders and the increased dividend for the shareholders. The earnings and the revenues before taxed and interest has been seen with an upward trend in generating a satisfactory return to the shareholders. References Baker, H. K., English, P. (2013). Capital Budgeting: An Overview. In Capital Budgeting Valuation: Financial Analysis for Todays Investment Projects (pp. 116). https://doi.org/10.1002/9781118258422.ch1 Batra, R., Verma, S. (2017). Capital budgeting practices in Indian companies. IIMB Management Review, 29(1), 2944. https://doi.org/10.1016/j.iimb.2017.02.001 Brunzell, T., Liljeblom, E., Vaihekoski, M. (2013). Determinants of capital budgeting methods and hurdle rates in Nordic firms. Accounting and Finance, 53(1), 85110. https://doi.org/10.1111/j.1467-629X.2011.00462.x Daunfeldt, S.-O., Hartwig, F. (2014). What Determines the Use of Capital Budgeting Methods? Evidence from Swedish Listed Companies. Journal of Finance and Economics, 2(4), 12. https://doi.org/10.12691/jfe-2-4-1 Dellavigna, S., Pollet, J. M. (2013). Capital Budgeting versus Market Timing: An Evaluation Using Demographics. Journal of Finance, 68(1), 237270. https://doi.org/10.1111/j.1540-6261.2012.01799.x Durnev, A., Morck, R., Yeung, B. (2004). Value-enhancing capital budgeting and firm- specific stock return variation. The Journal of Finance, 59(1), 65105. https://doi.org/10.1111/j.1540-6261.2004.00627.x Hall, J. H., Westerman, W. (2013). Basic Risk Adjustment Techniques in Capital Budgeting. In Capital Budgeting Valuation: Financial Analysis for Todays Investment Projects (pp. 215239). https://doi.org/10.1002/9781118258422.ch12 Li, H., Peng, J., Li, S. (2015). Uncertain programming models for capital budgeting subject to experts estimations. Journal of Intelligent and Fuzzy Systems, 28(2), 725736. https://doi.org/10.3233/IFS-141353 Nurullah, M., Kengatharan, L. (2015). Capital budgeting practices: evidence from Sri Lanka. Journal of Advances in Management Research, 12(1), 5582. https://doi.org/10.1108/JAMR-01-2014-0004 Welch, I., Levi, Y. (2013). Long-Term Capital Budgeting. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2327807

The Guide to the Perfect Date free essay sample

Okey The Guide to the Perfect Date Do you think the perfect date would be going to taco bell? Or how about White Castle? The perfect date, as we all know it to be, would not be either of those two places. The perfect date would be something that was heartfelt and was meant to impress your date. The three things that would make the date perfect would be the occasion of the date, the location for the date, and most importantly the gift that was appropriate for the occasion. First, impress your girlfriend/boyfriend by planning the date on a day that has a special meaning to you and your date. Yes, we all go on those little dates with our boyfriend/girlfriend, but the perfect date would be for an event that means something. A special occasion could be an anniversary, Valentine’s Day, or maybe even a proposal. We will write a custom essay sample on The Guide to the Perfect Date or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The second thing that would make the date perfect would be the location of the date. For instance, if you were going out for an anniversary, you would not take your date to White Castle. You would probably take them to a nicer restaurant like Applebee’s or Olive Garden. On the other hand, if you were going to propose to your date, you would probably take them to a really fancy restaurant like Eagle’s Nest. The third, and most important thing to make a date perfect, would be the gift you get for your date. For example, if you were going out for your two year anniversary, you would probably get your date a card with a sweet little not inside and a bouquet of flowers. However, if you were going out for your two year anniversary, you would probably surprise her with a card, a bouquet of flowers, and box of chocolate, and maybe even â€Å"pop the question† by the end of the night. Now that you know a little about the perfect date, I hope you can impress your girlfriend/boyfriend on your next special occasion. Just remember the perfect date is a special date that is meant to impress your girlfriend/boyfriend. Make sure you take them on a special day, take them somewhere that is appropriate, and make sure you bring the perfect gift. If you do these things, you are sure to impress your date.

Information system management ISMG

Information system management ISMG Effective communication systems are essential in managing and improving efficiency of communication systems and data security. Often, companies around the globe invest heavily in their information systems as a means of acquiring immune and sustainable information management system. For instance, a firm may opt for outsourcing information management system especially when it is cheaper and more reliable than in house arrangement.Advertising We will write a custom essay sample on Information system management ISMG specifically for you for only $16.05 $11/page Learn More In doing so, that is outsourcing, trade offs and adjustments must be made in this journey depending on system development methods and alternatives available. As prerequisite for this methodology, requirement analysis is essential in establishing requirement problems and scope of operation. Thus, this reflective treatise attempts to address issues surrounding system development for communication system management. Specifically, the essay revolves around decision criteria for Tegan on outsourcing alternative in communication system development. Besides, the trade offs involved and forecasted are applauded. In addition, the paper comprehensively discusses system development methods for Hrad Technical Company and the most appropriate surging options available for Tegan. Due to numerous communication challenges, many companies across the globe opt for communication system management outsourcing. This alternative is prominent especially in formal system management. To minimize risks such as poor communication skills, and loopholes in system management for the project at hand, Tegan opted for outsourcing alternative. As cultural differences existing among the system management team widens, it would be safe to involve an outsourced expert company who can properly, interpret system demands. In my opinion, complete outsourcing was not a good alternative for Tegan Company. As a matt er of fact, comprehensive and sustainable project management in information systems requires constant information flow to all participating departments and stakeholders. This arrangement requires a system programmed to integrate project objective aspects with accurate reporting status. Often, an in house system has this component and may be flexible in streamlining. In addition, a good information system project should be able to satisfy the requirement of all stakeholders. Thus, Tegan is unjustified in complete outsourcing of an expert with this bundle of requirement as a project manager. Besides, the outsourced expert may not offer customized training, assessment, and feedback programs that can match the company’s culture.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Notwithstanding, an outsourced system is exclusive of assent system language and secure backup system f or customization and monitoring. Thus, to avoid unnecessary risks, Tegan ought not to have outsourced information system in their project to maintain cross-cultural awareness in this partnership protocol. In addition, an improperly outsourced system may not offer professional leadership and coordination agency to remedy and spot miscommunication. In many cases, trade-offs involved in communication system management are aimed at lowering cost logistics. However, this might not be the case especially when the same is applied only on a single optimal activity. Thus, it is vital to factor in imperative system approach in logistics planning. Generally, trade-offs are essential in modeling effective and efficient communication system management and strategy. The trade-offs involved in requirement analysis of a potential firm which has done a similar project would be easier in prediction and quantification of expenditure ranges. For instance, it is easier to predict the total cost of a sim ilar project by reflecting on previous project. In addition, the risk of uncertainty as a result of delayed completion and doubt on the ability of the outsourced expert is substantially reduced. The company is sure of the time deadline and confirmed ability to professionally handle projects with the same magnitude. As a choice of system development method, Hrad Technika Company has opted for a decentralized data processing system which revolves around complete divisional breakdown in system network functionality. Each sub department has an independent computing system which is suitable for decentralized management. Thus, organizational autonomy is properly structured to offer security on data for each departmental networking. This system development method is essential in monitoring and familiarizing with all local networking problems since the scope of operation is defined and separated. Besides, it allows for rapid intervention and response should the network system fail. In addit ion, responsibility on loss and profit adjustment is within a fixable margin as the use, scope, and functionality is within easy to manage levels. However, this method of system development is prone to redundancy and activities duplication as each department is mandated to manage their own communication system. Besides, it is tiresome to manage and maintain uniformity especially in system procedures which occur within the organization. Subsequently, the overhead data processing and management cost of this system is high. Therefore, Hrad Technika is faced with the constraint of cost maintenance against the background of security, reliability, and efficiency. Irrespective of the requirement analysis, Hrad Technika still experiences requirement and scope problems with the commencement of the project since the decentralized model is expensive and prone to duplication.Advertising We will write a custom essay sample on Information system management ISMG specifically for you for only $16.05 $11/page Learn More I concur with the assertion that leadership and commitment are essential in communication system management. Leadership involves influencing and positively monitoring information systems via use of veto authority or power from the front line. Besides, leadership calls for complete commitment on the part of information management team in order to facilitate intra and inter departmental coordination and organization as means of achieving desired results. Information system requires constant monitoring and evaluation which is possible when complete commitment as part of proactive leadership is activated. In this scenario, the failure is inconsistent leadership and wrong attitude. The leadership technique adopted is passive and out of control. As a result, the essence of commitment becomes inactive, self-centered, and misplaced. The priority in information system management should be participatory leadership and common goal commitment iden tity inclusive of all stakeholders and parties in the partnership model. The best alternative that Tegan should adopt in moving forward would be integrating their information system into an organized group within an in house arrangement. From a common base, all provision and processing of data should be aligned towards mid-term managerial commitment, sufficient funding, and integration of technical personnel along side sophisticated technology. Though this model of system management development might take longer time, it is al inclusive and flexible while maintaining security of the local networking scope. Besides, due to its dispersed database, there is a strong data control and security with standby facilities of less risk in use and management. Since this system is dependent on server model, the focus is directed towards maintaining security, minimizing loss, and improving efficiency. The server system is the most appropriate in managing database resources and security recovery u nits simultaneously at interregnal data integrity.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusively, data management system should be inclusive of the cost, security concerns, and sustainability. When outsourcing information system model, it is important for the management team to incorporate cultural differences, leadership, and complete commitment for desired results. Generally, an integrated information system is important in monitoring data use and storage.

Maritime piracy along Malacca straits 800-1830 Research Paper

Maritime piracy along Malacca straits 800-1830 - Research Paper Example Privateering under the Dutch was initially started in the 1600s as a weapon of war in the Malay Peninsula against the Iberian army which was perceived to be threatening the Dutch’s strategic frontlines and may potentially cripple the Dutch’s trade in the region. Privateering was considered legitimate according to the laws of war at that time since privateers operate with company licenses or a letter from a marque stating privateers can only attack and seize enemy ships. This paper investigates how the Dutch, other European countries and native Sultans employed privateering as a legitimate operation in war. Therefore, privateering activities along the Malay Peninsula in the 19th century, was instrumental in the development of piracy activities, mainly motivated by trade activities between the Europe and the Asian, and which were responsible for promoting piracy activities along he Malay Peninsula. This paper also investigates the effects of piracy activities on both the Europeans and natives, and how both parties viewed such piracy activities which are often in contrary to each other, resulting in tensions between them. Privateering is a concept closely linked to just war, and was designed to work from a legal perspective in the high seas.4 Since the 17th century, Europeans had made their way in the Malaysian Peninsula and developed sets of rules that explained how, and under which conditions such privateering activities were to be carried out; the Dutch were the main European powers behind privateering. To ensure adherence to legal limits, privateers had only to operate under a letter of marque and reprisal, which was only issued if such groups showed evidence of loss suffered as a result of their enemies.5 These groups were therefore allowed to seize such enemy vessels along the peninsula, and covert such goods as a ransom for

Health Promotion Assignment Example | Topics and Well Written Essays - 750 words

Health Promotion - Assignment Example Despite the fact that these health complications are preventable, they are still a major challenge in the modern world. By looking at some of the fixed and variable costs likely to be incurred by individuals with these complications, this paper has been able to come up with a rough estimate of the average costs likely to be incurred by individuals. Despite the availability of information both online and locally, diabetes and obesity are still a major threat in the twenty-first century. These are just some of the common lifestyle diseases. Healthcare provides often overcharge treatment services of these diseases especially those in the private sector. By looking at the average cost of treatment in the average society, we can be able to come up with a budget of the average cost of treatment. The budget may seem a bit inclined to the high class of people and disadvantage the middle and low-class people in the society. The main reason why this may be the case is that some of the equipment used to treat these diseases are rather expensive and rare. Additionally, these diseases are associated with the wealthy members of the society. Cost benefit analysis Despite the fact that promotion of health services is not meant to be a business venture, it ought to be conducted in an economically sustainable way. In this case, the total benefits may not be quantifiable in monetary terms. All in all, the promotion process is fruitful since it helps the country save a lot and maintain health standards within its territories. Worthiness of implementing health promotion activity based on the cost-benefit analysis The issue of whether or not to implement promotion activities remains to be a controversial matter. Health providers are torn between whether to conduct health promotion activities or not to (Tones and Tilford 2001). While these activities may be resource

The First Driving-Lesson Day Essay Example for Free

The First Driving-Lesson Day Essay The Cost of Carelessness Driving a genuine car was my initial dream when I was a young child because I really love speed and sports car. Eventually, with a lot of efforts, my dream comes true and the day I got my driver license was one of the happiest days in my life. Hence, I can drive a car and go to everywhere I want, but it also reminds me of the first day I sat behind the wheel. That day was a cool, breezy Sunday with a mild temperature on the morning of February 20, 2011. It was the first exciting driving-lesson I ever took and little did I know, it was about to teach me a practical lesson I will never forget. A week before that day, my mom registered for me a six-driving-lesson package at Pleasant School, a moto school near my house in Chelsea, MA. The first driving-lesson day would be taught next week so I was absolutely excited about what would happen to me in that day. My mind was really possessed with a lot of thoughts about that day and I couldn’t wait to see it coming true. Finally, the day which I dreamed of was about to come. At 7am, I woke up with a happy mood and an eager attitude, and then I had a delicious breakfast with a big bowl of cereals and milk. After that, I changed my clothes and went outside my house to wait for my teacher’s car coming. In front of my house, there is a one-way street with its width that can barely let one car pass another one, and there weren’t a lot of cars rolling on the street at that moment. From outside, I could see that today was really a beautiful day with the vivid sun, the wide-and-high cloudless sky; the breezy wind and the fresh air. That was a good omen for the start of something new. I loosened my whole body, let my mind stay empty, closed my eyes and took a deep breath to enjoy that never-forgotten moment. Finally, my teacher arrived at my house with a black, 2008 model Toyota. I felt really relieved and delighted, and I ran quickly to him with a big smile on my face while he opened the car-door. He was an African-American man in sport clothes with a pair of glasses. He gave me a warm smile and seemed to be a good, patient, experienced instructor because he asked me gently about my information and smiled all the time he talked with me. After that, John, my teacher, told me to get in the car and sit on the driver’s seat position while he sat on my right seat for passenger. I felt absolutely comfortable with the cool air-conditioned system and the soft seat in that car. By seeing my satisfied appearance, John looked at me and asked with a friendly smile, â€Å"Are you ready? † â€Å"Yes, I hope so. I’m actually excited about this moment but I still feel a little nervous and worried about what I’m going to do next,† I answered. â€Å"Well, that’s just a normal feeling because it’s your first time. All you need to do is try your best, stay focused and practice as much as you can. Everything will be fine,† he said. â€Å"Oh, I will, thank you,† I looked at him and said. After that brief and open conversation, John began to teach me about the steering wheel, gearshift, accelerator, clutch, brake, mirror, light signal, etc, and how they work. Then, on the street outside my house, he taught me how to adjust my seat, how to start or stop the car, how to use hand signal, how to check the mirror and the blind spot, how to look over behind my shoulder to check the traffic, how to turn left and right, how to pull over on the right side of the street, etc. He talked slowly to me with a gentle voice. After the verbal instruction, he told me it was time for me to take action about what I just learned. By hearing that, I felt extremely happy because my driving-a-car dream was about to come true, so I couldn’t hold that moment back. Without hesitating, I started the engine; signal left; change the gearshift from P-Park into D-Drive and I did all the preparation before driving a car that was taught by my instructor, except one important step that can cost me my whole life: carefully look over behind your left-shoulder to check the upcoming traffic. Then, without a careful thought, I turned the wheel to the left, directed the head of my car to the traffic lane and try to merge into it. I didn’t see a coming car behind me at a distance of 20 feet. The coming car got to my car closer and closer, and I didn’t realize how terrible it was going to be. But John could foresee what would happen to me next because he kept his eyes carefully to whatever I had done. So he pedaled quickly into the second brake beneath his seat to make the car stop immediately. The coming car just passed my car in a very small space; it seemed like nearly hit the head of my car. By observing what just happened to me, it took my breath away for a while. My whole body was totally and completely frozen, I couldn’t say or do anything else but shivering from head to toe. My face was becoming pale with fear and a lot of goose-pimples rose on my skin. I couldn’t believe that I just got out of an accident which would have hurt me or somebody else badly. After a couple of minutes, I still felt panic about that moment. I tried to take a deep breath and turned my head to my teacher and said, â€Å"I’m so sorry. Thanks for helping me out and saving me. † â€Å"That’s my pleasure and it’s also a lesson for you: You should think carefully and stay focused on what you’re going to do, don’t ever hurry because you always have time to do it,† he said with a beautiful voice just like my father did when he tried to teach me how to ride a bike twelve years ago. â€Å"I appreciate that and I will concentrate more on what I’m doing. Thank you again. Later then, I tried my best to listen to John and to practice what I had learnt from him. And the results not only made him happy but also help me get over that horrible moment. I did all the practices successfully and we had a happy, comfortable time after the incident. Finally, my one-hour driving lesson came to an end and John took me home with a big smile on his face. He seemed so happy right because he kn ew that he did a good job. And to me, I had learned a useful lesson for both my driving skills and my normal life. In conclusion, I never think I can learn a vital lesson from my driving lesson but now I completely change my mind and the way I approach things. So after the first driving-lesson day, I actually grow up my mind with one more experience added to my life to help me pay attention to what I’m doing and what I’m going to do next, and the final purpose is to make me become a good man with better personality. Needless to mention, at the bottom of my heart, I’m really grateful to my driving teacher for what he had taught me that day.